In 1979, the Montessori School of Agoura was founded to serve California families across Agoura Hills, Calabasas, Malibu, Woodland Hills, Oak Park, Thousand Oaks, and Westlake Village. It is a privately-owned school with mixed-aged classes for children ages 2 through 6, and features a prepared environment that supports child development with interactive tools and self-led education. The Montessori educational method is renowned throughout the globe for its individualized approach to instilling children with a lifelong love for learning.
Montessori Agoura has partnered with WSI to attract more qualified visitors to their website, with the goal of increasing their student roster. To do so, WSI has put together two plans: website optimization and lead generation. WSI is currently working through the entirety of Montessori Agoura’s website, revising and adding web pages, and implementing a professional and attractive design. Included in the new designs are social media buttons and website ADA compliance, for easy accessibility.
The updated website will benefit from WSI’s Search Engine Optimization (SEO) services, allowing for Montessori Agoura to rank higher for relevant search queries. SEO best practices involve using correct blog formatting, regularly publishing related and high quality content, and keeping the website updated. WSI will also use SEO tools, Google Analytics, and Google My Business to guide and aid us in our mission to increase Montessori Agoura’s ranking.
For lead generation, WSI will carry out a monthly campaign beginning with four posts on Montessori Agoura’s onsite blog, and four posts on offsite blogs that will build Montessori Agoura’s authority per Google’s algorithm (WellJourn, Weebly, and Blogger). WSI will submit 15 manual directory submissions for search engine indexing, further building on Montessori Agoura’s authority.
WSI will monitor success by reviewing data collected by tools like Google Analytics and Google My Business, then summarize progress in monthly reports. With the monthly campaign, WSI expects to increase the Montessori School of Agoura’s student roster, and introduce more students and families to the time-proven Montessori method.
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