Perna & Abracht, LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.
The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.
Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.
As part of the SEO strategy, we have optimized the website for the following key search terms –
We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot
Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.
The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.