Your digital marketing agency had been asking you to claim your Google Business Profile. But why? Google Business Profiles are a way for businesses to manage their online presence with Google. By creating and claiming a Business Profile, businesses can control how they appear in search results and on Google Maps. Businesses can also use …
As a business owner, coming up with a great product or service is only the first step. To succeed, you also need to get the product into the hands of the right clients. That starts with effective lead generation. By keeping your pipeline full of potential customers, or leads, you can build a sustainable market …
The COVID-19 pandemic has hurt many local businesses especially restaurants and retail shops, but there are essential businesses that have grown during these times. Local retail pharmacies, in particular, have been mobilized in response to provide testing and vaccinations for their communities. Dinno Health, a group of four pharmacies in Greater Boston, has stepped up …
Competitive analysis is a process used to assess and benchmark your company against your top competitors. It’s a broad way of determining where you stand relative to your industry rivals, and it also provides critical self-inventory and potential opportunities to push your competitive advantages further. Every company will perform a competitive analysis at some …
These days, even traditional “brick and mortar” locations have an online presence. While in-store sales have consistently dropped year-over-year, eCommerce continues to consistently grow. Online shopping is convenient for consumers. But for businesses, a strong eCommerce presence can be the difference between earning profits every quarter or struggling to keep your business afloat. Start With …
It’s no secret that content is king when it comes to effectively leveraging search engine optimization, or SEO, as part of an overall marketing strategy. It doesn’t matter how slick your marketing campaign looks, or how beautiful the images are on your website, if the content on your website is poor, it won’t convert when …
Whether you run an online or brick-and-mortar business, you need a digital marketing strategy. Without one, you’re giving up on converting anyone who shops or looks for products or services online. Keep reading to learn how you can create the right digital marketing strategy for your business. Know Your Ideal Customer Before you can …
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