Display Advertising

Dynamic Display Solutions

Have you ever started noticing a certain type of car after somebody talks about it or you have a significant amount of exposure to it? For example, your friend gets a new Mitsubishi Lancer and in the following weeks, you’d swear that every other car you see is a Lancer. You see Lancers in every style, color and custom body-type they come in. Just wait, you’ll probably notice a Mitsubishi Lancer out on the road today.

This phenomenon is called top-of-mind awareness and it’s exactly why display advertising works so well. Our display solutions give your business the chance to remain top-of-mind for potential customers who might be interested in your product or service, or have visited your site but not made a purchase. Businesses often assume that once a potential customer visits their site and decides not to buy that they’re a lost cause. Never assume!

Hooking The Intelligent Customer

Consumers are smarter than they’ve ever been and spend more time looking for information. It’s very likely that potential customers visiting your site for the first time aren’t yet ready to make a purchase. If they leave your site and you aren’t doing anything to get them back, they may not come back. But display advertising has the ability to keep your products or services top-of-mind for the potential customer and even nudge them back to your site.

WSI’s display solutions work by placing your ads in front of surfers who are looking for something similar to your products and services or have previously visited your website (meaning they will see your banner ads when they are on other websites). In some cases, people will click-through the banner ad. Others may return to your site sometime later simply because you’re stuck in their heads. At the very least, it’s better to be proactive and turn people your business had written-off into new customers.

Display Advertising is your secret weapon – now you can easily and strategically place effective banner advertising throughout your customer’s sales journey. Smart Display Advertising influences consumer behavior and decisions.

Demand Side Platforms (DSPs) have revolutionized how marketers access and leverage Real-Time Bidding (RTB) in the display advertising ecosystems. We can now effectively reach your customers anywhere on any platform, efficiently and cost-effectively – following them around the web. We can effectively target them with the appropriate messaging based on a real-time criterion, from geotargeting (where they are), their search history to the device they are using (e.g. mobile).
DSPs provide a new level of cross channel analytics never seen before, giving companies the intelligence they need to monitor performance while achieving their business growth objectives. Using a WSI DSP to manage your display advertising will help scale your marketing activities and deliver exponential results across the Internet.
Although WSI provides stand-alone marketing services, we usually experience exponential results when using multiple services and tactics synergistically. When it comes to digital marketing, the whole is greater than the sum of its parts.